Dive into key growth metrics you can find in Google Analytics and how they can help you understand the health of your startup.
In December, Calliper had our first offsite. Our team, which is normally distributed across Europe, spent a week together in Edinburgh. Here are the top 5 takeaways from our offsite and how we plan on maximising the impact of our next one.
Building a successful sales pipeline is hard to get right at any company, let alone a startup where things are just getting off the ground. It’s not just about defining the right stages and processes, it’s also deciding what metrics should be tracked and how they can be used to improve sales processes.
Data without operations is like having an oil field without drills and pipelines. The liquid gold is right beneath your feet but you can't access it. But it's not just the drills and equipment that's needed to extract the oil - there's also a coordinated team around it to operate it to the fullest potential. It's the same in data. An effective data culture is integral to a business putting the value of its data into practice.
One observation I have made in my career so far is that everyone talks about being data-driven but not many have an idea what it really means. Does it mean being like Spock from Star Trek? Is it possible to be too data-driven? It’s impossible to unlock the potential of your data if you aren’t tracking the right metrics.
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