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Calliper Resources

The home of helpful and honest content.
Guiding you to ask better questions.

What every founder needs to know about growth metrics

What every founder needs to know about growth metrics

Dive into key growth metrics you can find in Google Analytics and how they can help you understand the health of your startup.

 5 lessons from our first startup offsite

5 lessons from our first startup offsite

In December, Calliper had our first offsite. Our team, which is normally distributed across Europe, spent a week together in Edinburgh. Here are the top 5 takeaways from our offsite and how we plan on maximising the impact of our next one.

Sales metrics for startups

Sales metrics for startups

Building a successful sales pipeline is hard to get right at any company, let alone a startup where things are just getting off the ground. It’s not just about defining the right stages and processes, it’s also deciding what metrics should be tracked and how they can be used to improve sales processes.

Activate your metrics - The How-to guide
James Elmore
6
mins

Activate your metrics - The How-to guide

Data without operations is like having an oil field without drills and pipelines. The liquid gold is right beneath your feet but you can't access it. But it's not just the drills and equipment that's needed to extract the oil - there's also a coordinated team around it to operate it to the fullest potential. It's the same in data. An effective data culture is integral to a business putting the value of its data into practice.

Build a better business by choosing the right metrics
James Elmore
8
mins

Build a better business by choosing the right metrics

One observation I have made in my career so far is that everyone talks about being data-driven but not many have an idea what it really means. Does it mean being like Spock from Star Trek? Is it possible to be too data-driven? It’s impossible to unlock the potential of your data if you aren’t tracking the right metrics.

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No more messy, out of date spreadsheets and clunky dashboards.

Fundraising Tool

Fill your fundraising pipeline with 100 VCs

A proprietary algorithm finds the best investors for you across +7K investor profiles in our database.

eBook

A complete guide to startup Investor Relations

Based on research from 100+ interviews with founders and investors from Pre-seed to Series C.