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Mission Control

Your full company overview in one tab.

No more messy, out of date spreadsheets and clunky dashboards.

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Metric Dictionary

Connect all your tools.
Consolidate all your metrics.

Bring together all your data sources in minutes, not months. Do it yourself without having to distract your engineering team.

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Google Ads

Marketing
Metrics Including:
Conversions
CVR
CPA
ROAS
Sessions
Clicks
Impressions
Quickbooks Icon

Quickbooks

Finance
Metrics Including:
Profit
Expenses
Top Customers
Quick Ration
Cash Flow
CAC
Meta Icon

Meta Ads

Marketing
Metrics Including:
CPM
Conversions
Engagement
CPA
Clickc
CPC
CTR
Stripe Icon

Stripe

Payment
Metrics Including:
Customers
Subscriptions
MRR
Churn
Fees
Payments
LinkedIn Icon

LinkedIn Ads

Marketing
Metrics Including:
Likes
Comments
Shares
Leads
CPA
CPC
CPM
Mixpanel Icon

Mixpanel

Product
Metrics Including:
Activation Rate
Active Users
Retention
Engagement
Clicks
Shopify Icon

Shopify

Payment
Metrics Including:
Return Customers
AOV
LTV
Abandoned Cart
LTV
NPS
Mailchimp Icon

Mailchimp

Marketing
Metrics Including:
Open Rate
Click Rate
Clicks
Bounce Rate
Unsubscribes
Google Analytics Icon

Google Ads

Marketing
Metrics Including:
Users
Sessions
Pages
Devices
Engagement
Clicks
Hubspot Icon

Hubspot

Sales
Metrics Including:
Projected Sales
Pipeline Volume
Win Rate
Velocity
Loss Rate
Amplitude Icon

Amplitude

Product
Metrics Including:
Conversions
Stickiness
Clicks
Cohorts
Upgrades
Churn
Pipedrive Icon

Pipedrive

Sales
Metrics Including:
Deals Close
Average Deal Value
Pipeline Coverage
Response Time
Xero Icon

Xero

Finance
Metrics Including:
Revenue
Profitability
Bank Fees
Bank Fees
Expenses
Intercom Icon

Intercom

Support
Metrics Including:
Tickets
Response Time
NPS
Open Tickets
Avg. Resolution Time
BrainTree Icon

BrainTree

Payment
Metrics Including:
Customers
Fees
Subscriptions
Churn
Payments
Upgrades
Salesforce Icon

Salesforce

Sales
Metrics Including:
Leads
Sales Velocity
Win Rate
Pipeline Volume
Loss Rate
Recurly Icon

Recurly

Payment
Metrics Including:
Customers
Subscriptions
MRR
Churn
Fees
Payments
Goal Tag
Thu 15 Dec '22

75% of User Trials Goal Completed

You hit 400 new user trials towards your goal of 500. You’re on track with 6 weeks to go until the deadline.

Anomaly Tag

User Sign Up Error

13 new users with the same email signed up within 1 hour.

Milestone Tag

$50K MRR Milestone

PolyPi just signed up for a Monthly Pro Plan which took you over the $50K MRR. Well done, this month you’ve grown 12% already!

Goal Tag

New top 10 customer

Strikely just signed for a $2,600/month contract. They are now your 9th most valuable customer.

Radar

Receive meaningful insights.
Make data-driven decisions.

Radar is your new secret weapon. Break down silos with a feed of actionable insights, goals, benchmarks, and helpful alerts. Works out of the box with no advanced configurations needed.

Alert Tag
Anomaly TagDigest TagGoal TagInsight TagMilestone Tag

Built for leaders at high-growth startups.

Building a company is hard and things are always changing. Calliper works to help you keep your finger on the pulse of what’s happening and build a more agile organisation.

Increase clarity and alignment

Insights that spark discussion, Milestones that celebrate wins, and Alerts that monitor when something’s wrong.

Accelerate new hire on-boarding

Get new joiners up to speed faster by quickly sharing Benchmarks and Insights on what's working and where there are gaps.

Improve company focus

Set goals and keep your team aligned by measuring and monitoring what matters most.

Save time with simple setup

Don't spend months on a data platform integration. Add Calliper in minutes without a data engineer.

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Get critical alerts and insights. Without even leaving Slack.

No need to onboard your team to use a new tool.
Access some of Calliper’s core features directly in Slack.

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Calliper
<1 minute ago

🚨DAU Alert
Yesterday you had 29% fall in Daily Active Users. At 874 DAUs, this was the 2nd lowest daily engagement in the last 3 months.
View more details here.

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Latest Writings

The latest news, and helpful resources from our team.

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What every founder needs to know about growth metrics

Dive into key growth metrics you can find in Google Analytics and how they can help you understand the health of your startup.

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5 lessons from our first startup offsite

In December, Calliper had our first offsite. Our team, which is normally distributed across Europe, spent a week together in Edinburgh. Here are the top 5 takeaways from our offsite and how we plan on maximising the impact of our next one.

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