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Sales Metrics for Startups →

Make smarter and faster decisions with data.

Calliper is a collaborative analytics platform for fast growing startups. Set up a mission control centre, monitor the health of your company, and empower every team to be more data-driven.

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Mission Control

Your full company overview in one tab.

No more messy, out of date spreadsheets and clunky dashboards.

Metric Dictionary

Connect all your tools.
Consolidate all your metrics.

Bring together all your data sources in minutes, not months. Do it yourself without the help of engineers or data scientists.

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Google Ads

57
Marketing
Metrics
Conversions
CVR
CPA
ROAS
Sessions
Clicks
Impressions
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Quickbooks

59
Finance
Metrics
Profit
Expenses
Top Customers
Quick Ration
Cash Flow
CAC
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Meta Ads

96
Marketing
Metrics
CPM
Conversions
Engagement
CPA
Clickc
CPC
CTR
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Stripe

60
Payment
Metrics
Customers
Subscriptions
MRR
Churn
Fees
Payments
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LinkedIn Ads

56
Marketing
Metrics
Likes
Comments
Shares
Leads
CPA
CPC
CPM
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Mixpanel

18
Product
Metrics
Activation Rate
Active Users
Retention
Engagement
Clicks
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Shopify

57
Payment
Metrics
Return Customers
AOV
LTV
Abandoned Cart
LTV
NPS
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Mailchimp

42
Marketing
Metrics
Open Rate
Click Rate
Clicks
Bounce Rate
Unsubscribes
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Google Ads

34
Marketing
Metrics
Users
Sessions
Pages
Devices
Engagement
Clicks
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Hubspot

62
Sales
Metrics
Projected Sales
Pipeline Volume
Win Rate
Velocity
Loss Rate
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Amplitude

18
Product
Metrics
Conversions
Stickiness
Clicks
Cohorts
Upgrades
Churn
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Pipedrive

51
Sales
Metrics
Deals Close
Average Deal Value
Pipeline Coverage
Response Time
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Xero

76
Finance
Metrics
Revenue
Profitability
Bank Fees
Bank Fees
Expenses
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Intercom

32
Support
Metrics
Tickets
Response Time
NPS
Open Tickets
Avg. Resolution Time
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BrainTree

52
Payment
Metrics
Customers
Fees
Subscriptions
Churn
Payments
Upgrades
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Salesforce

28
Sales
Metrics
Leads
Sales Velocity
Win Rate
Pipeline Volume
Loss Rate
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Recurly

48
Payment
Metrics
Customers
Subscriptions
MRR
Churn
Fees
Payments
Goal Tag
Thu 15 Dec '22

75% of User Trials Goal Completed

You hit 400 new user trials towards your goal of 500. You’re on track with 6 weeks to go until the deadline.

Anomaly Tag
Thu 22 Dec '22

User Sign Up Error

132 new users with a similar email signed up within 1 hour.

Milestone Tag
Tue 27 Dec '22

$250K MRR Milestone

PolyPi just signed up for a Monthly Pro Plan which took you over the $250K/month line. Well done, this month you’ve grown 12% already!

Goal Tag
Fri 30 Dec '22

New top 10 customer

Strikely just signed for a $2,600/month contract. They are now your 9th most valuable customer.

Radar

Go beyond the basics.
Get meaningful insights.

Radar is your new secret weapon. Immediately breaks down silos with a feed of actionable insights, goals, benchmarks, and helpful alerts. No custom configurations needed.

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Anomaly TagDigest TagGoal TagInsight TagMilestone Tag

Built for leaders at high-growth startups.

Building a company is hard and things are always changing. Calliper works to help you keep your finger on the pulse of what’s happening and build a more agile organisation.

Increase clarity and alignment

Insights that spark discussion, Milestones that celebrate wins, and Alerts that monitor when something’s wrong.

Accelerate new hire on-boarding

Get new joiners up to speed faster by quickly sharing Benchmarks and Insights on what's working and where there are gaps.

Improve company focus

Set goals and keep your team aligned by measuring and monitoring what matters most.

Save time with simple setup

Don't spend months on a data platform integration. Add Calliper in minutes without a data engineer.

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Get critical alerts and insights. Without even leaving Slack.

No need to onboard your team to use a new tool.
Access some of Calliper’s core features directly in Slack.

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Calliper
<1 minute ago

🚨DAU Alert
Yesterday you had 29% fall in Daily Active Users. At 874 DAUs, this was the 2nd lowest daily engagement in the last 3 months.
View more details here.

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Latest Writings

The latest news, and helpful resources from our team.

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